David Leck Associates - Track Record

"David is a professional with integrity. He does not oversell or overhype, rare qualities in the PR industry and ones which earn him huge respect."

Trevor Sturgess,
Business Editor,
Kent Messenger Group

BRAND DEVELOPMENT & BUILDING
Taking a “young” property development and investment company from zero marketing activity to a position where, within 15 months, it had established and introduced a new corporate identity, created a website, produced a quarterly newsletter, a 64 page annual report and accounts and various other publications; senior management had been media skills trained and a major industry event for 150 guests was staged at London’s Design Museum.

HEALTH/CHARITIES
‘Patient or Public Campaign of the Year’ in the Communiqué awards for PR and medical education for the Institute of Cancer Research’s everyman male cancer awareness campaign.

RESEARCH
Commissioning and managing a MORI opinion poll on attitudes to HIV and AIDS for the Terrence Higgins Trust and assisting with three MORI opinion polls for the Institute of Cancer Research’s everyman male cancer awareness campaign.

CRISIS & ISSUES MANAGEMENT
Working on a range of crisis and issues management communications, including redundancies, plant closure, environmental issues, “sensitive” management and policy decisions.

CORPORATE

Three years as part of the BBC’s corporate press team at a time when the corporation was facing some of its most significant editorial challenges - from the Real Lives documentary on the IRA through to the Panorama libel case and accusations of biased reporting in its coverage of events in Libya.

Working with RAJAR (Radio Joint Audience Research Limited) over a seven-month period during which there was extensive media activity around the topic of electronic meters to record audience listening figures.

CONSUMER

Working with a chain of leisure facilities to devise and implement a series of very successful marketing campaigns over an eight-year period designed to increase revenue, usage and awareness (including one direct mail campaign generating a 12% response rate).

Steering a 1,000-seater south-east theatre through its most commercially successful period.

< >

Telephone: 01322 528580 Email: david@davidleck.com